About Jarvi

Built by WebJIVE. Used by WebJIVE.

Jarvi was built by WebJIVE, the web design, SEO and hosting agency Eric Caldwell founded in 2006. We built it for our clients — then trusted it enough to move our own 155-page website onto Jarvi, and it’s how we keep our own site fast and current.

The story

Why we built Jarvi.

For years, the hardest part of a small-business website wasn’t building it. It was everything after: the new hours, the holiday closure, the staff photo, the price that changed on Tuesday. Each one meant an email, a wait and a ticket in someone else’s queue.

So WebJIVE built Jarvi. Our team designs and builds every Jarvi site, using AI-assisted workflows, as clean, fast pages — no WordPress, no page builder, no plugins. Jarvi sits on top of that work, so the owner can ask for the everyday changes in plain English and see each one on a private preview before it goes live.

We trusted it enough to use it ourselves. In June 2026 WebJIVE moved its own 155-page website off WordPress and onto Jarvi, and kept every one of those 155 URLs. Read how we did it.

2006Eric Caldwell founds WebJIVE in Little Rock, Arkansas.
June 2026WebJIVE moves its own 155-page site onto the platform now called Jarvi, and keeps every URL.
September 2026The editor gets its name: Jarvi.
October 2026Restore points: undo recent page changes.

Meet the founder

Eric Caldwell

Founder, WebJIVE

Eric Caldwell founded WebJIVE in Little Rock in 2006 and runs it as a fully agentic marketing agency, where AI-driven workflows handle research, content strategy, campaign execution and optimization at scale. Jarvi grew out of that work: an AI editor that lets business owners change their own websites safely, with the WebJIVE team still behind them.

Visit eric-caldwell.com About WebJIVE

WebJIVE

The team behind Jarvi.

WebJIVE designs, writes, builds, optimizes and hosts custom websites from Little Rock. Jarvi is the editor built into that work.

Eric Caldwell founded WebJIVE in Little Rock in 2006. The company has grown to three offices serving Arkansas, Colorado and Texas with a 100% US-based team.

Eric Caldwell
Founder & Owner
Eric Caldwell founded WebJIVE in 2006 and has led the company as Owner and CEO ever since, growing it from a scrappy startup into one of Arkansas's most recognized digital marketing firms — an Arkansas Business "Best of Business" winner for web development and a multi-year Readers' Choice honoree.
James Thole
Head of Denver Office
James Thole leads WebJIVE's Denver office, bringing more than a decade of experience in conversion-focused copywriting, web design, SEO, and branding to the team's Colorado clients.
Mary B. O'Connor
Head of Dallas Office
Mary B. O'Connor leads WebJIVE's Dallas office, bringing more than 25 years of experience in corporate strategy, marketing, sponsorship, and business growth to the team's Texas clients. She knows firsthand that a website is often a customer's first experience with a brand — and that great digital marketing starts with making that experience count.